Empowering Everyday Entrepreneurs
A new brand for a new era.
×
Go change the world in big ways,
small ways and everything-in-
between ways. Go do something
you love.
We thoughtfully considered
every detail of our brand design
system and centered it around
our Design Ethos.
01
Our design originates from a tasteful,
considered aesthetic, with every creative piece
distilled down to its essential form.
02
Photography, color, graphics and writing voice &
tone are how we establish a human connection
and, in the process, convey what makes us
uniquely GoDaddy.
03
From television advertising to bespoke
messaging, our customer interactions range
from functional to inspirational and require a
thoughtful approach that honors entrepreneurs'
time with us.
04
Everyday entrepreneurs' day-to-day can be
fraught with challenge. Each interaction with us
should leave them energized and excited to
create.
Color

An inspired palette

Always bright and dynamic, our brand colors speak to the creativity of our customers. Our wide palette connects with people across the globe and promotes inclusivity for all cultures. We use color to bring joy to our brand.

Always bright and dynamic, our brand colors speak to the creativity of our customers. Our wide palette connects with people across the globe and promotes inclusivity for all cultures. We use color to bring joy to our brand.

GD Sage

An elevated statement

Our bold, serif headline font is elegant and expressive projecting a fresh, modern voice. It presents a hint of flair for professionalism, giving the brand a distinguished feel. We use it to establish strong moments of brand for customers.

Our bold, serif headline font is elegant and expressive projecting a fresh, modern voice. It presents a hint of flair for professionalism, giving the brand a distinguished feel. We use it to establish strong moments of brand for customers.

GD Sherpa

Confident and clear

Our functional body typeface confidently guides people through information clearly and concisely. It’s our take on a grotesque style typeface to bring a touch of warmth to GoDaddy while still adapting to the digital era.

Our functional body typeface confidently guides people through information clearly and concisely. It’s our take on a grotesque style typeface to bring a touch of warmth to GoDaddy while still adapting to the digital era.

Voice & Tone

Be real

We talk how folks talk. We use everyday language with a casual tone that sounds like it comes from a friend, not a focus group. Our words are always human, friendly and clear. They inform and, where they can, delight.

We talk how folks talk. We use everyday language with a casual tone that sounds like it comes from a friend, not a focus group. Our words are always human, friendly and clear. They inform and, where they can, delight.

Our visual assets are created
with an eye toward celebrating
both the individual and the
journey we all share.
Photography

An unspoken story

Our photography lets people see themselves in our brand. Whether it’s capturing entrepreneurs in the moment or presenting them as heroes, we want their personality, independence and energy to shine through. When showcasing our products or anything else, our approach to photography is simple — keep it bright, bold and inspiring.

CGI

Active imagination

With thoughtful concepts and bold use of color, we use a bit of personality to embody the story of intangible products and complex ideas. We want to create an inspiring world that sparks the possibilities our customers can create.

Illustration

Human touch

Our hand-drawn illustrations add a touch of humanity to our brand. Some concepts are easier to convey through thoughtful illustrations than through image or word. We apply a light-hearted, editorial approach that intentionally compliments narratives across our experiences.

Our hand-drawn illustrations add a touch of humanity to our brand. Some concepts are easier to convey through thoughtful illustrations than through image or word. We apply a light-hearted, editorial approach that intentionally compliments narratives across our experiences.

GoDaddy hand drawn illustrated website elements
Texture

A dash of salt

We apply our hand-crafted textures and accents as a complement to our visual design, where appropriate. They add brushes of personality and flashes of inspiration. We created these thoughtful color combinations to deliver subtle and elegant moments of joy across all channels of the GoDaddy brand.

We apply our hand-crafted textures and accents as a complement to our visual design, where appropriate. They add brushes of personality and flashes of inspiration. We created these thoughtful color combinations to deliver subtle and elegant moments of joy across all channels of the GoDaddy brand.

Dedicated to makers
everywhere, our new brand
reflects the inspiration they
instill in us every day.