The GO is a clear statement of advocacy for entrepreneurs everywhere – a symbol of empowerment that encourages them to stand on their own two feet.
Always bright and dynamic, our brand colors speak to the creativity of our customers. Our wide palette connects with people across the globe and promotes inclusivity for all cultures. We use color to bring joy to our brand.
Our bold, serif headline font is elegant and expressive projecting a fresh, modern voice. It presents a hint of flair for professionalism, giving the brand a distinguished feel. We use it to establish strong moments of brand for customers.
Our functional body typeface confidently guides people through information clearly and concisely. It’s our take on a grotesque style typeface to bring a touch of warmth to GoDaddy while still adapting to the digital era.
We talk how folks talk. We use everyday language with a casual tone that sounds like it comes from a friend, not a focus group. Our words are always human, friendly and clear. They inform and, where they can, delight.
Our photography lets people see themselves in our brand. Whether it’s capturing entrepreneurs in the moment or presenting them as heroes, we want their personality, independence and energy to shine through. When showcasing our products or anything else, our approach to photography is simple — keep it bright, bold and inspiring.
With thoughtful concepts and bold use of color, we use a bit of personality to embody the story of intangible products and complex ideas. We want to create an inspiring world that sparks the possibilities our customers can create.
Our hand-drawn illustrations add a touch of humanity to our brand. Some concepts are easier to convey through thoughtful illustrations than through image or word. We apply a light-hearted, editorial approach that intentionally compliments narratives across our experiences.
We apply our hand-crafted textures and accents as a complement to our visual design, where appropriate. They add brushes of personality and flashes of inspiration. We created these thoughtful color combinations to deliver subtle and elegant moments of joy across all channels of the GoDaddy brand.
