20+ years ago, we brought domains to the masses. Now, we give entrepreneurs all the help and tools they need to grow online.
The GO is a clear statement of advocacy for entrepreneurs everywhere — a symbol of empowerment that encourages them to stand on their own two feet.
The GO was created as a visual representation of the space where three ideas meet:
We created the GO's swooping arcs to represent the indomitable spirit of everyday entrepreneurs. And the word "go" itself is our rallying cry for folks to take the first or next step in their entrepreneurial journey.
Joy is a corollary to the love that fuels entrepreneurs to make their own way. The GO’s heart shape is a nod to this feeling, while its bold lines radiate the same joy that entrepreneurs everywhere experience.
Entrepreneurship should be accessible to everyone, which is why we bring humanity into our digital tools for the benefit of all. The GO’s continuous, overlapping stroke symbolizes the connection all entrepreneurs share, and its generous interior space has room for folks of every stripe.
